Nice to have you here again and reading my blog. My name is Brechje Gondrie and I am the founder of All-time Favourites; the large bag brand that I founded in 2014.
This time I would like to talk to you about our annual sale—the FIVE FINAL FAVOURITES, a 5-day sale on our web shop with discounts of up to 50%!
Sale. I had to get used to it. As crazy as it sounds. Because I also like to score the best items in a sale. And I'd be lying if I said I never wait for the sale. When I was little, there was a sale twice a year. Then I went into town with my two brothers, together with our parents; two of us went with mom and one went with dad. That was like a party two times a year.
Today sales are almost all year round: mid-season sales, Black Friday, Cyber Monday, Valentine's Day, Christmas, etc. And of course we also have to keep up with what the big chains are doing. But how, I wondered?
Well... in our own way and at a time of our choosing.
I try to make the ATF collection as timeless as possible. So that our bags last a long time, not only in terms of quality but also in terms of styles & trends. And I try to innovate so that you always wonder what's next and hopefully when it arrives you'll feel like: OOOH I want this too!
That's why we only have a sale once a year. For 5 days. Always in the first week of January. We call this sale the Five Final Favorites. Curing these 5 days we sell the last items from certain collections with discounts of up to 50%, so that we have room for new items!
And then you also know that you can relax and don't have to expect any more sales for the rest of the year. At most, a free item once when you spend a certain amount or something else very nice. Nice and clear.
Love Brechje
